|Source • Brands||
Price • Origin
1490 Bluegrass Lakes Parkway
Alpharetta, GA 30004
(Meets North American Standard)
This Company In Brief
Hansgrohe is a German faucet company owned by Masco, the American company that also owns the brands. Hansgrohe sells two lines of faucets: Axor, its luxury brand, still made mostly in Germany, and Hansgrohe, its premium brand, still assembled in Germany and the U.S., but from mostly Asian-made parts and components. The faucets are all designed in house or by world famous designers and architects and are exclusive to Hansgrohe. Faucet prices are in line with other European designer faucet brands. Hansgrohe supports it faucets with a lifetime warranty and strong customer service. All Hansgrohe faucets have been tested by independent laboratories and certified compliant with U.S. and Canadian faucet safety, reliability and lead-free standards. These faucets are legal to sell and install in Canada and the U.S.
Better known worldwide for its innovative and impeccable hand showers (it is the oldest and largest and probably the best hand shower company in the world), Hansgrohe also makes an excellent, high quality and stylish lines of faucets.
Hansgrohe was owned and managed by members of the Grohe family, descendent of the founder, Hans Grohe, until 2002 when a majority stake in the company was sold to
In 2012 the company changed its corporate form from Hansgrohe AG (Aktiengesellschaft, a German stock corporation) to Hansgrohe SE (Societas Europaea), which is a new form of pan-European corporation chartered directly under the European Union.
In spite of the change in ownership and corporate form, Hansgrohe SE is still pretty much what it has always been, a manufacturer of excellent, high style, designer faucets and sanitary wares headquartered in Schiltach, Germany.
Until 1998, Hansgrohe and were owned by the same family, the descendants of Hans Grohe who founded Hansgrohe in 1901. His son, Friedrich, started with his father's firm, but left after buying his own company in 1936. His firm eventually became Fredrich Grohe AG.
Many Grohe family members inherited shares in both firms, but the two enterprises always operated as separate organizations, often in competition. They fought over the brand name "Grohe" for several years, finally reaching an understanding that gave Friedrich Grohe AG the Grohe brand name while Hansgrohe kept the Hansgrohe name.
The family feud settled down in 1998 when the Grohe AG family owners sold the majority of their shares to BC Partners. Hansgrohe remained under family ownership until 2002 when a majority stake in the company was sold to That sale ended the family competition once and for all.
Some Grohe family members still own shares in the two firms, but they are minority shareholders and are no longer involved in management of the companies.
We have yet to see much integration of the Hansgrohe line into the other faucet brands owned by Masco, but undoubtedly it will come. The brand was recently grouped with Brasstech, which manages the brand for Masco. Masco will probably sprinkle a little Hansgrohe styling onto the upscale Newport Brass and Brizo lines eventually.
If a hansgrohe faucet is not a premium enough faucet for you, the company also has what it calls its luxury line called Axor. Axor is to Hansgrohe as the premium faucet in which most the company's design and technology innovations appear first. Many of the Axor collections are named after the designers who created them. There are, for example, several Axor Starck collections, designed by Philippe Starck, a Citterio Collection, Massaud Collection, and so on. Axor faucets are typically 30-50% more costly than an already costly hansgrohe faucet. But, for the extra charge you will get leading edge contemporary design not available elsewhere.
And, if you buy an Axor faucet, you are getting a faucet made, or at least assembled in Germany. If you buy a Hansgrohe faucet you are getting a faucet designed in Germany that was most likely made, in whole or in part, somewhere else.
Hansgrohe owns six factories in Germany, including a dedicated faucet assembly plant in Offenburg. It also manufactures bathubs, whirlpools and shower cabins in Westknollendam, Netherlands; and showers in Wasselonne, France. Its largest and newest faucet factory, however, is in Shanghai.
North American operations are managed from a complex in DeKalb County, Georgia which houses a faucet assembly facility, warehouse and logistics center.
From 1992 until 2004 Hansgrohe participated in a scheme among 17 European sanitary wares manufacturers to fix prices in Germany, Austria, Italy, Belgium, France and Holland. The conspiracy unraveled after Masco bought Hansgrohe and discovered the plot, which it promptly reported to European authorities.
In 2010 the European Commission fined the companies involved over $700 million for violating Article 101 of the European Union Treaty, the largest fine ever imposed by the Commision, finding that the companies had been a willing participants in the illegal activities of the group. Only Hansgrohe escaped the penalty for having blown the whistle on the plot.
The following seventeen companies were implicated in the conspiracy:
Since the expansion there has been a steady up-tick in the number and size of faucet shipments from the Shanghai facility to the U.S., and a corresponding decrease in imports from Germany.
But, that is by no means the whole story. Hansgrohe no longer manufactures many, if any, of the parts and components that go into its Hansgrohe faucets or showers in Germany. These are manufactured primarily in China and Taiwan to Hansgrohe's specifications then assembled into finished faucets in its Offenburg and Alpharetta facilities. Offenburg produces faucets primarily for the European market, Alpharetta for North America.
Hansgrohe's principal component suppliers are:
• Seagull Kitchen and Bath Products Co., Ltd. (China),
• Sunspring Metal Corp., Ltd. (Taiwan),
• Xiamen Runner Industrial Corp., Ltd. (China),
• Hangzhou Panasia Sanitary Ware Co., Ltd. (China) and
At the moment Hansgrohe faucets imported from Germany — presumably assembled in Offenburg — outnumber the faucets assembled in the U.S., so we are sticking with our original conclusion that Hansgrohe faucets are sourced primarily from Germany — but it is a tenuous determination that is likely to change within the next year as the source of faucets and component parts continues to shift to China. If you prefer a Hansgrohe faucet actually made in Germany, look for the "Made in Germany" on the box. And, while we are not completely certain, but it does look like Hansgrohe's more expensive faucets are the ones made in Germany, including nearly the entire Axor line.
Hansgrohe and Axor faucets are all available in hand polished plated chrome, some with a finish called "steel optique" that looks like stainless steel, but does not get all fingerprinty like true stainless steel. A few faucets are also available in rubbed bronze and polished nickel for a more traditional look. Both of these are also finishes. A company spokesman told us that Hansgrohe has no intention at present of expanding its finish offerings.
In 2010 the European Commission found that Hansgrohe had violated Article 101 of the European Union Treaty, finding that the company had been a willing participant between 1992 and 2004 in a scheme among 17 European sanitary wares manufacturers to fix prices in Germany, Austria, Italy, Belgium, France and Holland. Hansgrohe avoid a heavy fine by informing European authorities of the price fixing scheme right after Masco took over the company and found out about it.
The Hansgrohe website is well-designed with intuitive navigation and comprehensive information about each of its faucets, including complete specifications, certifications, dimensioned drawings, downloadable installation and service instructions, and a link to the on-line spare parts catalog for each faucet (which sometime does not work).
The Hansgrohe limited lifetime warranty almost meets the standard for faucet warranties in North America. However, there is a strange limitation included under the heading Conditions and Exclusions.
This guarantee shall only be valid if installation and maintenance have been duly conducted in accordance with the operating instructions and generally accepted engineering practices (e.g. by a master craftsman or authorized specialist), the operating instructions have been complied with..."Even our lawyers are not sure what this means, but its ambiguity is cause for concern. It appears to void the warranty unless the faucet is installed by a plumber or other "master craftsman". Exactly what may be the advantage of having a craftsman such as a master electrician or licensed hairdresser install your Hansgrohe faucet is not immediately evident.
Hansgrohe is one of the wold's most widely counterfeited faucets, and while Hansgrohe feels that "imitation is the most sincere form of flattery", its appreciation of imitation does not extend to the theft of its designs or the counterfeiting of its faucets. It has zero tolerance for product piracy that has become brazen enough that counterfeiters recently showed pirated Hansgrohe look-alike products at a German trade show (where they were seized and destroyed by customs police). The company expects to spend as much as $3.19 million each year protecting its brands from counterfeiters and design pirates. It notes on its web site that
Cheap copies contain defects in quality, safety and function. Hansgrohe wants to protect consumers from being conned in this way. And of course the bad quality of the counterfeit is also damaging to the original. In other words: counterfeit products and registered design infringements damage the Hansgrohe reputation and brands. Not to mention the reputation of its partners in specialist bathroom retail and trade, who work closely with the [Hansgrohe].To avoid inadvertently buying a counterfeit hansgrohe faucet heed these simple warning signs:
On-line auctions are certainly suspect, as are on-line sellers you have never heard of before, especially if they do not list a physical address. Buy only from a supplier known to be reputable. If you are not sure about the bona fides of a seller, call Hansgrohe to see if the seller is an authorized reseller.
Of the German brands comparable to Hansgrohe only
Comparable American-made or -assembled faucets include
We have never heard of a properly installed hansgrohe faucet giving any trouble. If you have, or you have had any experience with a hansgrohe faucet, — good, bad or indifferent — that you would like to share, please e-mail us or post a comment below.